Packaging
With a brand palette inspired by the colors of my high school track team, a perennial underdog during my time there, as well as the colors of the facility where we defied all expectations, OBTC firmly believes in the concept of "look good, feel good." When these bright colors are paired with the bold stripes on the packaging, people can't help but be drawn to the product that pops off the shelf from other brands.
Logo
The brushstroke symbol for ocean breeze track company was inspired by the tour de France logo. With this relationship in mind, people can form a connection between this new brand and one of the oldest and most famous races in the world, giving them the feeling as if they are using the same equipment that professional athletes use to train themselves. In addition to containing each of the brand's official colors, each stroke is a letter in the acronym of Ocean Breeze Track Company (OBTC).